Loot is not just another typical vintage shop, filled with generic oversized jumpers and high-waisted, usually ill-fitting, denim jeans. The store opening, which occurred last week amidst a miserable storm outside, proved that pathetic fallacy belongs only in storybooks. The shelves were stacked with a plethora of garments; ranging from simple, chiffon shirts to sequined, eighties prom dresses.
On a first glance, it is clear that the shop caters for everyone, allowing a concoction of styles to hang simultaneously in harmony. The layout of the store is inviting, creating a sense of confined chaos, due to the vibrancy of the pieces and the meticulous way in which they have been divided. The sheer size of the store creates a fantastic vision, and it is clear that the owners have utilised the space, generating an approachable, fun atmosphere which would invite any new customer to come inside. When talking to the owner, I was informed that they are keen to avoid extortionate prices, and keep quality high. On a closer look around the shop, this was demonstrated by the impeccable quality of the items. No shabby, frayed jumpers or moth-holed coats were to be found, only perfectly tailored shirts, and beautifully crafted playsuits. I was later informed that the reason for the quality of the items is due to where, and how, they are sourced. The managers are diligent in their choices, and hand-pick most of the items from sources they know and trust well from across the world. This conscientious attitude is reflected in their store, particularly in the quality of some of their high-brand items; the Ralph Lauren shirts particularly stood out as it is rare to find them at such a price, in such fantastic quality. I was more intrigued to find that only about a third of the items need to be tailored, or altered, when first coming into the shop. And even when these items are altered, it is usually to create an entirely different garment altogether. Some oversized Ralph Lauren shirts have been tailored into dresses, and many full-length dresses have become unique two-pieces. This innovative way of working allows the store to commend themselves for being, 'off the beaten track’. Their impeccable style, meticulous sourcing and talented seamstress allows for a beautiful shop and an extremely successful future.
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